Agenda 1 have a large chemical testing facility in Bradford, their challenge was getting people out of London and Europe to come and see it.
We worked closely with their marketing team to create a simple ‘Science Kit’ that held a fun experiment and a brochure that was unique to the prospect and their company.
The brochure then contained trackable links to a micro website that took the prospect on a virtual tour of Agenda 1’s facilities without them having to ever leave their desk!
The results were phenomenal. 50% of prospects interacted with the brochure, of which 40% requested quotes for new projects.