Sales Literature Design and Print

YHEC asked us to help with their new sales literature design.

They wanted a solution that would allow them to tailor a leave-behind brochure for the requirements of each individual prospect.

Initially they had been thinking of creating lots of different brochures to suit all permutations.

We explained that might be an expensive option and suggested a back-pocket folder with a small ‘about us’ brochure supported with a series of inserts to be added or removed depending on the expressed interests of each prospect.