Top tips on planning your brochure.

1. When exactly do you need your brochure by?

Start with the end in mind; typically you should allow 2-3 weeks for printing alone. If you are lucky and have all your words and pictures ready, the design could be a couple of weeks, more likely you will need photoshoots, the wording created and more, this can take 4-6 weeks or more in some instances. Eek!

It’s not an exact science, as all brochures are not created equal, but it will put your planning on the front foot.

2. Write a brochure design brief.

The next and probably most fundamental step is finding out what it is you are hoping to achieve with your brochure.

Do you know:

• Who your audience are?
• What they want to know?
• What you want them to do?

If so, fantastic your dream brochure awaits. But for most it’s worth pausing and giving this some thought, just to make sure that you are certain about exactly what this brochure is going to achieve. Knowing your audience and what they want should never be underestimated. Only by knowing this can you produce messages that get the results you are after.

Spending time on this will prove key at every stage of the process, take it from us, we know.

3. Determine your budget

Knowing what you have to spend saves everyone time and will get you far better results. If you have no idea where to start, give us a call, and we can give you a rough estimate over the phone.

Giving us a budget doesn’t mean we will spend it all, it means we can find you the best solution to match your budget (we’re nice like that).